ZEYNEP DEMİRCİ MUTLU

Zeynep Demirci Mutlu

When Zeynep was just about to graduate from the Department of Turkish Language and Literature of Boğaziçi University in 2007, she changed her mind and decided to pamper her curiosity by getting as many elective courses as possible while still at it and graduated one year later: after taking various courses in astronomy, architecture, archaeology, marketing and numerous foreign languages.

She started working at Güzel Sanatlar right after graduation and rendered strategic planning services for Turkcell, ETİ, Uludağ Beverage, Denizbank, Carrefour, Popeyes, iddaa, Lipton, İpragaz, Aras Kargo and various other clients for 7 years. In her last year with Güzel Sanatlar, she worked as the joint-director of Spark*, the planning department.

She left McCann İstanbul, where she worked on the Coca-Cola, Fanta, L’Oréal, Migros and Beko accounts, in 2016 to join Behavior Institute team.

She is married and also is a mother of a cat. She loves early morning jogs, jazz music and collecting sunglasses. Nothing makes her happier than visiting a new place for the very first time or learning something new. But her biggest passion in life – though she does not have the opportunity yet – is riding the high torque motorcycles.

Her keen interest especially in people and cultures has never ceased since the time she learned how to read and write at 4 years old. At present, she is doing her Master’s degree in Anthropology at Yeditepe University.

Zeynep is one of those people, who are almost about to extinct, that still send postcards and snail mails.