Deep Wave Strategies
WHAT IS IT?
To start with, we grow brands organically by building movements organically.
We start with audience and their intent. We make sure that the group we found in our BIG DATA is influential and has the power to spread the word about the brand.
The principle of our deep wave strategies is to purposefully target a highly effective group of customers with a mission in an attempt to persuade that group to then propagate your message organically.
HOW WE DO IT?
- We own and operate with Big Data not contaminated by no brand or category.
- We analyze the uncontaminated data to determine the Epicenter of the problem. The epicenter is the point in the crust where a seismic rupture can be created by our marketing efforts. We’re not allowed to make a single mistake while choosing the right audience.
- After we determine the epicenters we need to determine the Magnitude of the same. The magnitude is a number that characterizes the relative size of the group that can be activated by our insights.
- We look for the Tensional Stress in the groups determined, in order we find the best activation insights. Tensional stress is the stress that tends to pull something apart. The group we choose has to have valid tensional stress that tends to pull or push something apart.
- We create Seismic wave-s.
- We check for the Velocity. Velocity is how fast a point on the ground is shaking as a result of the action we have introduced.